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Boston Ballet
As this acclaimed ballet Company moved to its new home in the Boston Opera House, they wished to reinvent their brand and provide a rich experience for patrons that reflected the art form:
Used the Ektron CMS to author structured content that can be repurposed#Introduced a season-long online box office that includes real-time seating#Accommodated box office cross-selling, subscriptions, donations, and gift shop items#Included additional rich media, including videos, audio, and more
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Winebow Toasts Success
With a click of a mouse, Winebow customers can find wine shops in their area, learn about Leonardo LoCascio’s latest wine selection, read tasting notes, and select wine, sake and spirits from all over the globe. Shopkeepers and restaurateurs rely on this site for trade tools. No wonder Winebow is saying, "Salut!"
Created a wine store locator#Provided wine educational and lifestyle content#Gave members the trade tools to showcase Winebow products#Highlighted feature content such as Spotlight selections and Winemaker of the week
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Abrams Books
How do you approach creating an intuitive Web site for a book publisher that includes more than 5,000 titles, seven major imprints, and wide variety of book topics?
Integrated the Ektron CMS system, QTS title management, Able eCommerce and Hachette fulfilment#Enhanced content includes "inside the book" and multimedia#Pre-orders and wish lists#Easy to browse and buy
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The Schonbraun McCann Group
How do you raise the visibility of a Web site in the search engines, with a 71% increase in ratings? For the Schonbraun McCann Group (SMG), it was as easy as asking Interactive Media Associates to undertake a search engine optimization (SEO) engagement.
Used the Ektron content management system fields for page titles, keywords, and descriptions#Focus on Google resulted in the Google Site link top position#Utilized short phrases, not just longer (longtail) ones
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New York City Ballet
This world-class ballet company wanted its box office application and eCommerce system to fully meet their enterprise level marketing needs.
Built in the IMA Enterprise Performing Arts Framework#Increased conversion with cross-selling, up selling and more#Patrons enjoy a personalized shopping experience#Content is authored in one place across the entire eCommerce and content-driven site
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