Parsippany, NJ (February 8, 2001) Interactive Media Associates, Inc., a leading Internet eCommerce planning, development and marketing services firm, today announced that its President, Len Muscarella, will be leading a workshop in “How to Build an Informative and Interactive Site for Internet Ticketing” on March 28. This workshop is part of Internet Ticketing 2001, a 3-day conference taking place on March 26-28 at Chicago’s Ambassador West Hotel.
The IQPC conference is designed for senior vice presidents, vice presidents, directors and managers who are involved in ticket sales, box office sales, eCommerce, online and automated marketing, web site content, and business and strategic development. Attendees will learn about ticketing software, selling tickets directly to customers, customer relationship management, and other important aspects of creating a thriving Internet eCommerce presence in today’s marketplace. For more information on Internet Ticketing 2001, visit the IQPC web site at www.iqpc.com.
Mr. Muscarella’s workshop will focus on turning browsers into buyers through integrating the ticketing portions with web site content, making it easy for users to go from information to a purchase decision. It will showcase several IMA case studies, including the phenomenal New York City Ballet web site success story. Last year www.nycballet.com averaged more than 2,000 visitors a day and e-commerce revenues exceeded $1.4 million.
Mr. Muscarella is coauthor of Net Success (Adams Media), a book about doing business on the Internet which is now in its 5th printing, which includes a forward by Steve Case of America Online. He is a frequent speaker at industry forums on interactive media, and has been quoted in Advertising Age, The Boston Globe, Interactive Age, The Journal of Business Strategy, and other publications.
More About Interactive Media Associates, Inc.
Interactive Media Associates, Inc. specializes in the planning, development and marketing of Internet services. The company provides expertise in areas including strategic consulting, business planning, service specifications, web site design, applications development, database and eCommerce integration, and account management. And through its ReliaServe subsidiary, IMA also offers site hosting. IMA has client concentrations in the publishing, direct marketing, and entertainment fields, including companies such as Highlights for Children, Newsday, Editor & Publisher, New York City Ballet, New York City Opera, The New Jersey Shakespeare Festival, The Carnegie Council for Ethics and International Affairs, PriceWaterhouseCoopers, and Engelhard Corp.
For additional information, call (973) 539-5255, or visit the Interactive Media Associates web site at www.imediainc.com.
