Parsippany, NJ (April 30, 2003) Interactive Media Associates, Inc. (IMA), a leading Internet service provider, today announced that it is a Silver winner in the 2004 Summit Creative Awards® competition. IMA was honored for its outstanding creative work for the Flash mini-site developed in honor of the Balanchine Centenial celebrations now underway at George Balanchine's home company, New York City Ballet, and around the world. Balanchine 100.
Len Muscarella, President of IMA, said: "The IMA team was inspired to create a premiere site on this occasion. We wanted the work to reflect upon Balanchine's legacy and the high quality of professionalism frequent visitors of New York City Ballet's Web site have come to expect from our designs and engineering acumen."
The Balanchine 100 mini-site can be launched from the New York City Ballet home page, at www.nycballet.com.
The mini-site includes stunning animation, a streaming music track of the symphonic work performed at Balanchine ballets, an interactive timeline of Balanchine's life and a quiz for ballet aficionados, and a listing of all events taking place at New York City Ballet. In addition, there is a search mechanism that allows Balanchine devotees look up what events and ballets are being held and performed world-wide throughout the centennial year, and a gallery of all ballets being performed in repertory this year, including commentary by Peter Martins, New York City Ballet Master.
More About the 2004 Summit Creative Awards
The Summit Creative Awards, celebrating its tenth year, was created to recognize exceptional work by marketing creative firms including advertising agencies, video production companies, multimedia firms and other creative groups.
Entries in 17 creative categories are judged against a stringent set of standards. Judges looked for innovative and creative concepts, strong executions, and the ability to communicate and persuade.
This year's competion received approximately 3,000 entries from 20 countries including Australia, Austria, Canada, Denmark, England, India, Italy, Kuwait, Mexico, Nepal, New Zealand, Russia, Singapore, South Africa, The Netherlands, Ukraine, United Arab Emirates, United Kingdom, United States, and West Indies.
Additional information about the Summit Creative Awards can be found on the Summit Awards Web site at www.summitawards.com.
More About Interactive Media Associates, Inc.
Interactive Media Associates, Inc. specializes in the planning, development and marketing of Internet services. The company provides expertise in areas including strategic consulting, business planning, service specifications, Web site design, applications development, database and eCommerce integration, and account management. And through its ReliaServe subsidiary, IMA also offers site hosting. IMA has client concentrations in the publishing, direct marketing, and entertainment fields, including companies such as IATSE International, Hackensack Medical Center, Getnick & Getnick, Editor & Publisher, New York City Ballet, The Shakespeare Theatre of New Jersey, Mason Gross School of the Arts, Family Promise, Aquis Communications, the Casey Group and Chatham Systems Group. For additional information, call (973) 539-5255.
