Parsippany, NJ (May 3, 2003) Interactive Media Associates, Inc. (IMA), a leading Internet service provider, today announced that Len Muscarella, IMA President, will speak at the Direct Marketing Association's (The DMA) 2004 DMD New York Conference & Expo on Tuesday, May 25, at 2:45 P.M. to 3:35 P.M. The topic of Mr. Muscarella's session will be "Web Strategies: What Executives Must Know To Remain Competitive."
The DMD New York Conference & Expo is a forum of new ideas, technological advances, and cutting-edge information in e-commerce, technology, media, database, and creative services. The conference program is designed to educate and motivate business leaders in the use of direct/integrated marketing. More information about the conference can be found on their Web site.
One of the most important lessons of the dot-com bust has been that not all vertical markets lend themselves to conducting business on the Internet. Travel, career services and personal finance are notable for staking out healthy slices of the online commerce pie. Grocery shopping is tops among a long list of category failures. But there are certain web strategies that are universal and should be applied by executives in all industries. The most successful web companies, such as eBay, eLance, Foliofn, Salary.com, don’t simply reside in industries that are web-friendly, they implement strategies and follow fundamental business practices that enable them to thrive on today's Internet. This session will examine the strategy commonalities of some of the most successful Internet companies to provide attendees with guidelines that they can apply to their own web businesses, in their own industries. It will demonstrate how even in a business that changes as fast as the Internet, some strategies are timeless.
More about Len Muscarella
Len Muscarella is the founder of Interactive Media Associates, Inc. (IMA), a New Jersey-based consulting firm specializing in the planning, development and marketing of new media services. In that capacity he has worked with senior management of both large and small companies to develop media businesses in on-line, the Internet, and interactive television.
Mr. Muscarella is also a communications professional of more than 20 years, having spent time as a newspaper reporter and editor, a cable television producer, and the managing editor of a major on-line service. He is a frequent speaker at industry forums on trends in and the future of interactive media, and has been quoted in Advertising Age, The Boston Globe, Interactive Age, Interactive Week, DM News and many other trade journals.
Mr. Muscarella’s corporate experience includes Dow Jones-Ottaway Newspapers, CBS, Inc., and TRINTEX, the CBS-IBM-Sears company later known as Prodigy. He received his undergraduate degree from Boston College, an M.A. in communications from The Newhouse School, Syracuse University, and an M.B.A. from Rutgers University.
More About Interactive Media Associates, Inc.
Interactive Media Associates, Inc. specializes in the planning, development and marketing of Internet services. The company provides expertise in areas including strategic consulting, business planning, service specifications, Web site design, applications development, database and eCommerce integration, and account management. And through its ReliaServe subsidiary, IMA also offers site hosting. IMA has client concentrations in the publishing, direct marketing, and entertainment fields, including companies such as IATSE International, Hackensack Medical Center, Getnick & Getnick, Editor & Publisher, New York City Ballet, The Shakespeare Theatre of New Jersey, Mason Gross School of the Arts, Family Promise, Aquis Communications, the Casey Group and Chatham Systems Group. For additional information, call (973) 539-5255.
