Parsippany, NJ (July 3, 2002) Interactive Media Associates, Inc., a leading Internet eCommerce planning, development and marketing services firm, today announced that it had launched a redesigned Web site promoting its own services, to be used both as a marketing tool and also in support of its current client base.
The Web site was designed almost entirely in Macromedia Flash, and contains in-depth information about the company's history, mission, services, and product line, as well as current news and a series of articles authored by the company's executive management. In keeping with its eclectic client base, IMA took a lighthearted approach toward the creation of several features, including a comic-strip that explains the firm's design and development approach, an interactive timeline, and a banner ad explanation of its marketing offerings. In-depth client profiles describe many of IMA's successful projects, and a section of the site demonstrates IMA's ReliaServe hosting and software offerings.
In addition, a password-protected Client Extranet was introduced, allowing clients to access work in progress, schedules, storyboards, specification documents, and links to administrative tools to maintain their live sites, all from one convenient location. The site takes full advantage of IMA's ReliaUpdate tool, allowing for quick and easy updating of materials, and facilitating the use of those materials as print collateral as well as web presentation.
"IMA is delighted with the results of our company-wide collaboration on our site," said Len Muscarella, company president and CEO. "We wanted a showcase for our capabilities and a tool that demonstrates our creativity and smart engineering. We believe that our clients will be delighted with the new Extranet links to useful sites and material, and we plan on extending that functionality in the near future. In addition, we believe this is the best tool for prospective clients to understand the strength and utility of our ReliaServe suite of software, as well as our comprehensive service offerings."
More About Interactive Media Associates, Inc.
Interactive Media Associates, Inc. specializes in the planning, development and marketing of Internet services. The company provides expertise in areas including strategic consulting, business planning, service specifications, web site design, applications development, database and eCommerce integration, and account management. And through its ReliaServe subsidiary, IMA also offers site hosting. IMA has client concentrations in the publishing, direct marketing, and entertainment fields, including companies such as Highlights for Children, Newsday, Editor & Publisher, New York City Ballet, New Jersey Shakespeare Festival, The Juilliard School, Paper Mill Playhouse, Mason Gross School of the Arts, The Carnegie Council for Ethics and International Affairs, Xyting Corporation, The VectorSpace Group and Chatham Systems Group. For additional information, call (973) 539-5255.
