Parsippany, NJ (August 30, 2002) Interactive Media Associates, Inc., a leading Internet eCommerce planning, development and marketing services firm, today announced that it had recently launched new Web sites for the Morris Center YMCA and the Summit Area YMCA (which includes the Berkeley Heights, Summit, and Springfield facilities).
IMA created the Morris Center YMCA's first web presence for the Grand Opening of it's new facility. The YMCA recently underwent a comprehensive construction project and subsequently increased its program and fitness offerings to all of its members - from the youngest to the most senior. The timing was right for a Web site that would help the membership keep abreast of all the exciting new happenings, and IMA created a dynamic, Macromedia Flash-driven site with home page headlines, areas for members to learn about Fitness, Aquatics, and other programs, and graphically enhanced schedules that will make it easy to instantly learn what is happening where.
The Summit Area YMCA effort was a redesign of a previous Web site, and IMA worked closely with the organization to allow for the three organizations to have their own individualized sites that they themselves could update easily. Using IMA's content management solution, ReliaServe Publisher, YMCA personnel at each of the sites have been given easy-to-use, WYSIWG administrative tools to maintain their own content without needing to know HTML. In addition, IMA created site templates that allowed each facility to have a clearly defined identity, yet promoted the sense that these organizations are interrelated by belonging to the Summit Area YMCA organization.
"IMA is delighted with the very different results in these two projects," said Len Muscarella, president of IMA. "While the YMCA organization offers similar programs and facilities to its members, we believe firmly that each YMCA is a separate entity, with individualized needs. Our highly developed design and technical skills, flexibility, and client responsiveness were also important factors in the successful completion of these two projects. We look forward to continued collaboration with the Y organization to enhance these sites in the near future."
More About Interactive Media Associates, Inc.
Interactive Media Associates, Inc. specializes in the planning, development and marketing of Internet services. The company provides expertise in areas including strategic consulting, business planning, service specifications, web site design, applications development, database and eCommerce integration, and account management. And through its ReliaServe subsidiary, IMA also offers site hosting. IMA has client concentrations in the publishing, direct marketing, and entertainment fields, including companies such as Highlights for Children, Newsday, Editor & Publisher, New York City Ballet, New Jersey Shakespeare Festival, The Juilliard School, Paper Mill Playhouse, Mason Gross School of the Arts, The Carnegie Council for Ethics and International Affairs, Xyting Corporation, The VectorSpace Group and Chatham Systems Group. For additional information, call (973) 539-5255.
