Parsippany, NJ (September 30, 2003) Interactive Media Associates, Inc. (IMA), a leading Internet service provider, today announced that it is a Gold winner in the 2004 WebAwards by the Web Marketing Association (WMA). IMA was honored for its outstanding creative work for the Flash mini-site developed in honor of the Balanchine Centenial celebrations now underway at George Balanchine's home company, New York City Ballet, and around the world. Balanchine 100.
Len Muscarella, President of IMA, said: "The IMA team was inspired to create a premiere site on this occasion. We wanted the work to reflect upon Balanchine's legacy and the high quality of professionalism frequent visitors of New York City Ballet's Web site have come to expect from our designs and engineering acumen."
The Balanchine 100 mini-site can be launched from the New York City Ballet home page, at www.nycballet.com.
The mini-site includes stunning animation, a streaming music track of the symphonic work performed at Balanchine ballets, an interactive timeline of Balanchine's life and a quiz for ballet aficionados, and a listing of all events taking place at New York City Ballet. In addition, there is a search mechanism that allows Balanchine devotees look up what events and ballets are being held and performed world-wide throughout the centennial year, and a gallery of all ballets being performed in repertory this year, including commentary by Peter Martins, New York City Ballet Master.
WebAward judges had this to say about the Balanchine 100 entry: "What an outstanding site! Beautiful use of Flash and streaming media, perfectly complementing the NYC Ballet's recognition of Balanchine's life and work."
More About the 2004 WebAwards
The Web Marketing Association (WMA), founded in 1997, sets a high standard for Internet marketing and corporate web development on the World Wide Web. This Boston-based organization is made up of Internet marketing, advertising, PR and design professionals from around the country who share an interest for improving the quality of advertising, marketing and promotion used to attract visitors to corporate Web sites. The WebAwards they sponsor is an annual award competition that is designed to judge corporate Web sites against and Internet standard and against peer sites within their industry. Entries are judged on their design, innovation, content, technology, interactivity, navigation, and ease of use.
Additional information about the WebAwards can be found on the Web Marketing Association Web site at http://www.webaward.org.
More About Interactive Media Associates, Inc.
Interactive Media Associates, Inc. specializes in the planning, development and marketing of Internet services. The company provides expertise in areas including strategic consulting, business planning, service specifications, Web site design, applications development, database and eCommerce integration, and account management. And through its ReliaServe subsidiary, IMA also offers site hosting. IMA has client concentrations in the publishing, direct marketing, and entertainment fields, including companies such as IATSE International, Rutgers University, Getnick & Getnick, Editor & Publisher, New York City Ballet, The Shakespeare Theatre of New Jersey, Mason Gross Schoolof the Arts, Family Promise, Aquis Communications, Yellow Pages Association, and Chatham Systems Group. For additional information, call (973) 539-5255.
