Parsippany, NJ (December 1, 2003) Interactive Media Associates, Inc. (IMA), a leading Internet eCommerce planning, development and marketing services firm, today announced that it had released a Macromedia Flash mini-site, in honor of the Balanchine Centenial celebrations now underway at George Balanchine's home company, New York City Ballet, and around the world. The mini-site can be launched from the New York City Ballet home page, at www.nycballet.com.
“The IMA team was inspired to create a premiere site on this occasion,” said Len Muscarella, president of IMA. “We wanted the work to reflect upon Balanchine's legacy and the high quality of professionalism frequent visitors of New York City Ballet's Web site have come to expect from our designs and engineering acumen.” ”
The mini-site includes stunning animation, a streaming music track of the symphonic work performed at Balanchine ballets, an interactive timeline of Balanchine's life and a quiz for ballet aficionados, and a listing of all events taking place at New York City Ballet. In addition, there is a search mechanism that allows Balanchine devotees look up what events and ballets are being held and performed world-wide throughout the centennial year. Being added almost immediately is a gallery of all the ballets being performed in repertory this year, including commentary by Peter Martins, New York City Ballet Master.
More About Interactive Media Associates, Inc.
Interactive Media Associates, Inc. specializes in the planning, development and marketing of Internet services. The company provides expertise in areas including strategic consulting, business planning, service specifications, web site design, applications development, database and eCommerce integration, and account management. And through its ReliaServe subsidiary, IMA also offers site hosting. IMA has client concentrations in the publishing, direct marketing, and entertainment fields, including companies such as Editor & Publisher, New York City Ballet, The Shakespeare Theatre of New Jersey, Paper Mill, Mason Gross School of the Arts, 1199 NBF, IATSE International, Xyting Corporation, The VectorSpace Group and Chatham Systems Group. For additional information, call (973) 539-5255.
