Google announced on April 27, 2016 that it will now be securing all traffic communication of websites using Google Analytics, regardless of whether or not your site is using HTTPS or not.
The search engine giant stated, “Security and privacy are of utmost importance to our clients, our clients’ end users, and to Google, and secure transmission of our JavaScript libraries and measurement data is essential to that end.” Then went on to explain how they have implemented a secure transmission with Google Analytics. Using a HTTP Strict Transport Security, Google Analytics tells the browsers that support HTTP over SSL (HTTPS) to use that encryption protocol for all communication between end users, websites, and their servers.
There is no way to opt out of this security feature and no modifications need to be made to your website. Google Analytics has handled all the backend requirements to encrypt your traffic.
For more information on the latest Google trends and updates, contact us today. We have a team of Google Analytics certified professionals dedicated to improving our clients web performance. The team will walk you through all the requirements necessary to make the most out of your Google Analytics account, such as campaigns, custom dashboards, event tracking and URL builder best practices. We realize the more you understand your analytics data, the more likely you will reach your desired online business goals.