Insights

Big News for Contentful Users: Ninetailed Joins the Contentful Platform Ecosystem

As a proud implementation partner of Contentful, we’re excited to share the news that Ninetailed is now officially part of Contentful! This acquisition is set to bring a host of new opportunities to enhance your digital strategy and drive even greater results for your business.

At iMedia, we know that crafting compelling experiences is more than the process of publishing a new page or post. To succeed, the content must be data driven, tested, and personalized. Combining Ninetailed and Contentful gives us a new method for doing exactly that.

“We combined Ninetailed and Contentful to challenge what is considered good content,” says Gabriel Dillon, Principal Strategic Alliance Manager at Contentful and formerly Ninetailed’s Head of Partnerships. “It’s not enough to simply put content into the world. It must be tested so you know it’s high quality, and targeted so you know it reaches the right people.” And, given how rapidly we all must adopt AI, it also must enable the production of good content at scale.

What This Partnership Means for You

At iMedia, we’re always on the lookout for innovative solutions that can elevate the digital experiences we help create. Ninetailed by Contentful is a game-changer, and here’s how it can make a significant impact on your projects:

1. Elevated Personalization

Ninetailed’s expertise in personalization means you can now take your content strategy to the next level. With their advanced tools, you’ll be able to deliver highly customized content experiences that resonate with your audience on a deeper level. Imagine real-time content adaptations based on user behavior and your first party data—this is the kind of personalization that drives engagement and conversions.

2. Streamlined Integration

One of the key benefits of this acquisition is the seamless integration between Ninetailed and Contentful. iMedia can ensure that incorporating Ninetailed’s features into your existing Contentful setup is smooth and efficient. This integration allows you to leverage both platforms’ strengths without learning a new tool, giving you more time to focus on creating exceptional content.

3. Actionable Insights

With Ninetailed’s robust analytics capabilities, you’ll gain valuable insights into how your content is performing and how users are interacting with it. This data-driven approach will enable you to refine your content strategy, optimize your digital experiences, and achieve better outcomes. Our team is here to help you interpret these insights and implement actionable strategies for maximum impact.

4. Ninetailed AI

Ninetailed inhabits a unique position between customer data and content, making it possible to leverage these complex data sets to suggest new audiences for personalized content, experiences to reach those audiences, and the exact variations of content to tie those experiences with your desired business outcomes. With these new powers, building a personalization and testing program from scratch is less daunting and more predictable.

What’s Next for Your Digital Strategy?

This combination of Ninetailed and Contentful represents a significant advancement in the tools available to you. As a trusted Contentful partner, iMedia is excited to explore the new possibilities this integration offers and to help you harness its full potential.

If you’re already a Contentful user, we can guide you through integrating Ninetailed’s solutions into your current setup. If you’re considering Contentful for your content management needs, now is a great time to explore how this powerful combination can transform your digital strategy.

To learn more about this exciting development and how it can benefit your business, check out the full announcement on Contentful’s blog here. We’re looking forward to collaborating with you to leverage these new tools and create outstanding digital experiences. As always, our team is here to support you every step of the way—let’s make the most of this exciting opportunity together!

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