Level Up Your Higher Ed Website with Conversational AI
Higher education websites are overflowing with information but navigating them can feel like navigating a maze. Prospective students, current students, faculty, and alumni all have
Category: Digital Marketing Trends
Understanding the Distinction Between Personas and Ideal Customer Profiles in Web Design and Digital Marketing
When it comes to web design and digital marketing strategies, personas and ideal customer profiles (ICPs) serve different purposes and are based on different methodologies.
Join Us at Capacity Interactive’s Boot Camp 2024
We’re excited to announce our sponsorship of Capacity Interactive’s Boot Camp 2024! Join us on October 24-25 in New York City for this premier conference
The Future of Website Analytics: Google Analytics 4 to replace Universal Analytics July 2023
Business owners, marketers, web developers, and the assortment of other roles involved in tracking and examining website data are probably familiar with Google Analytics. More
Bronto’s End of Life: What Does it Mean?
As you may already be aware, Bronto, the Oracle owned cloud-based commerce email and marketing automation platform has notified its customers of its ‘End of
Social Media Part 4: Driving Web Traffic
In our Social Media – Your Company’s Secret Weapon blog series, we will be diving deep into the intricacies of social media. 4th is Driving Web Traffic,
Social Media Part 3: Insights
In our Social Media – Your Company’s Secret Weapon blog series, we will be diving deep into the intricacies of social media. Third is Insights, which refers
Social Media Part 2: Reputation Management
In our Social Media – Your Company’s Secret Weapon blog series, we will be diving deep into the intricacies of social media. Second up is
Social Media Part 1: Social Listening
In our Social Media – Your Company’s Secret Weapon blog series, we will be diving deep into the intricacies of social media. First up is Social Listening. Social listening refers
4 Reasons to Make Your Website ADA Compliant
Nowadays, it is imperative to follow the Web Content Accessibility Guidelines 2.1 (WCAG 2.1), which is the current standard for universal web accessibility. These standards cooperate with the ADA in the digital space and