Search on Site: Supplemental Feature or Need?
Making it as easy as possible to find a specific item or piece of information is why a search function is so vital on a
Category: UX Best Practices
The Importance of Digital Story Telling
A recent survey of admission directors revealed a growing concern about the image of higher education, the declining value perception of pursuing advanced education, and
Our Mega Website Audit Checklist
Audit is a terrible word. It bring images of dark suits descending down long corridors with warrants. But the dreaded audit is an essential step
Minimum Advertised Price vs. the Internet
Price is the number one piece of information shoppers use to find, compare, and determine a perceived value. If there is any ambiguity or friction,
Breaking the Redesign Cycle
Gone are the days of part-time web teams and 5 year redesign cycles. A company’s website is as vital to its success as its financial
Benefits of Hotjar
Do you have slew of customer intelligence software integrated into your site? If so, wouldn’t it be nice if you were able to combine them
A Clear and Simple Call to Action
We often think that choice is a good thing for customers. Yet behavioral studies show that more choice leads to less action. A single, simplified
Everyone Scrolls
The evidence shows that scrolling is just as natural as clicking. Should important information be at the top? Yes. Should all the information be at
White space is NOT dead space.
The practice has often been to cram as much information as possible within a single screen in the fear that a user might miss something
A Picture is Worth a Thousand Words
As we discussed in our previous post, people don’t read anymore (at first). On average, users only read 28% of words per visit. So what