The Power of UX/UI Design: A Strategic Investment
In today’s digital landscape, where websites are the primary touchpoint for businesses and consumers, User Experience (UX) and User Interface (UI) design have become a
Category: UX Best Practices
Understanding the Distinction Between Personas and Ideal Customer Profiles in Web Design and Digital Marketing
When it comes to web design and digital marketing strategies, personas and ideal customer profiles (ICPs) serve different purposes and are based on different methodologies.
Search on Site: Supplemental Feature or Need?
Making it as easy as possible to find a specific item or piece of information is why a search function is so vital on a
The Importance of Digital Story Telling
A recent survey of admission directors revealed a growing concern about the image of higher education, the declining value perception of pursuing advanced education, and
Our Mega Website Audit Checklist
Audit is a terrible word. It bring images of dark suits descending down long corridors with warrants. But the dreaded audit is an essential step
Minimum Advertised Price vs. the Internet
Price is the number one piece of information shoppers use to find, compare, and determine a perceived value. If there is any ambiguity or friction,
Breaking the Redesign Cycle
Gone are the days of part-time web teams and 5 year redesign cycles. A company’s website is as vital to its success as its financial
Benefits of Hotjar
Do you have slew of customer intelligence software integrated into your site? If so, wouldn’t it be nice if you were able to combine them
A Clear and Simple Call to Action
We often think that choice is a good thing for customers. Yet behavioral studies show that more choice leads to less action. A single, simplified
Everyone Scrolls
The evidence shows that scrolling is just as natural as clicking. Should important information be at the top? Yes. Should all the information be at