Correspondingly, the number of institutions offering online advanced degree programs grows year over year, providing prospective students with an ever growing range of options.
Let iMedia guide your efforts to greatly improve your ability to capture prospective students, increase enrollment, and differentiate your brand experience from your competitors.
Optimizing the prospective student experience ensures engagement and drives enrollment. Insights and strategies are driven by behavioral data and testing, eye-tracking and user flow studies and heat mapping.
Empathy, experience, and lifecycle mapping ensure the correct content and tools, for each persona, is served at the right place, at the right time in their digital journey.
While most Higher EDU institutions employ landing pages, few fully understand their purpose, execution, and value. We drive the optimum placement, hierarchy, and design to maximize lead generation efforts.
iMedia helped to create a brand experience that captured the essence and promise of ELS.
User Experience
Enhanced the experience through a user-centric approach with clear and logical entry points & robust search functionality and segmentation model.
Development
Using personalization techniques within the Sitecore CMS, the site can learn what content is most relevant and will present that content to the visitor.
Custom Integrations
Worked closely with sales, IT and marketing to ensure integration points with Salesforce and Sugar CRM.
Ready to start a project? Need support? Or, have a question? Connect with us!