The Power of UX/UI Design: A Strategic Investment
In today’s digital landscape, where websites are the primary touchpoint for businesses and consumers, User Experience (UX) and User Interface (UI) design have become a
Tag: ux best practices
Understanding the Distinction Between Personas and Ideal Customer Profiles in Web Design and Digital Marketing
When it comes to web design and digital marketing strategies, personas and ideal customer profiles (ICPs) serve different purposes and are based on different methodologies.
Three Essential Elements for eCommerce Success
In a recent article published by UX and online behavior guru Jakob Nielsen, he and his team revisited the topic of "banner ad blindness", which
Our Mega Website Audit Checklist
Audit is a terrible word. It bring images of dark suits descending down long corridors with warrants. But the dreaded audit is an essential step
Minimum Advertised Price vs. the Internet
Price is the number one piece of information shoppers use to find, compare, and determine a perceived value. If there is any ambiguity or friction,
A Clear and Simple Call to Action
We often think that choice is a good thing for customers. Yet behavioral studies show that more choice leads to less action. A single, simplified
Less content is more content
Users don't read (at first). They scroll and scan for hints in headings, keywords and images. Only when they have found that right word or